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Gaila

Gaila chose a Boston graphic design firm to create the visual identity for Gaila, a nonprofit that developed the prototype headdress for people undergoing cancer treatment.
  • Identity
  • Print
  • Illustration
Adams Design, a boston graphic design firm, crafted the brand identity for Gaila, a non-profit who makes head wraps for patients with cancer and created the gaila hang tag on white silk vertical
Adams Design, a Boston graphic design firm, created the gaila fund orange and pink and white floral pattern on gray

Inspired by 19th-century cameos, the Gaila logo distills a classic profile, floral detail, and understated typography into a timeless yet modern mark.

the gaila fund logo on warm gray by Boston graphic design firm.
gaila name white type on black
gaila fund fonts on gray
gaila fund A on pink

Set in Adobe Garamond Regular with custom modifications, the font balances typographic tradition with a proprietary detail.

Gaila’s palette pairs vivid red and soft rose with warm gray and deep plum, balancing energy and warmth with depth and refinement for a timeless, contemporary feel.

boston graphic design firm created the Gaila brand guidelines

Patterned fabrics are curated and donated from various sources and made into individual head wraps. 

the gaila fund packaging with gray label and pink flower wrapping paper
the gaila fund branding page with iPad and business cards

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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