AdamsDesign logo black

Gaila

Gaila chose Adams Design, a Boston graphic design firm, to create the visual identity for Gaila, a nonprofit that developed the prototype headdress for patients undergoing cancer treatment.
  • Identity
  • Print
  • Illustration
Adams Design, a boston graphic design firm, crafted the brand identity for Gaila, a non-profit who makes head wraps for patients with cancer and created the gaila hang tag on white silk vertical
Adams Design, a Boston graphic design firm, created the gaila fund orange and pink and white floral pattern on gray

NAME

The name Gaila is a play on three words: gala, gele (the Nigerian headdress on which the Gaila is modeled) and Gail, the Milton professor of international business who designed the prototype.

Rooted in the elegance of the 19th-century cameo, the logo features a refined female profile as a symbol of enduring beauty. 

Paired with restrained, contemporary typography, it creates a mark that feels both timeless and modern.

gaila fund fonts on gray
gaila fund A on pink

Gaila’s palette pairs vivid red and soft rose with warm gray and deep plum, balancing energy and warmth with depth and refinement for a timeless, contemporary feel.

gaila wrapping paper flat
gaila purple tag on wrapping paper vertical
gaila wrapping paper in rolls vertical

Patterned fabrics are curated and donated from various sources and made into individual head wraps. 

boston graphic design firm created the Gaila brand guidelines
the gaila fund branding page with iPad and business cards

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

Let's Talk!