As part of our broader approach to design and branding in Boston, the sudbury apartments water bottle and tennis balls with sudbury branding

LIVE CLOSER. PLAY HARDER. SEE FARTHER. DO MORE.

A kaleidoscope

The logo for The Sudbury Apartments—and its sister logo for the condos—was inspired by the idea of a kaleidoscope, from the ancient Greek kalós (beautiful) and eîdos (shape). This concept captures the spirit of The Sudbury, suggesting a range of lifestyle choices and continuous transformation at Bulfinch Crossing. As part of our broader approach to design and branding in Boston, the identity reflects both the vibrancy of the city and the evolving nature of this landmark development.

the sudbury downtown crossing with theatre lights at night

In the heart of the city, this dynamic neighborhood is surrounded by theatre, dining, retail, and parks—offering a vibrant, creative lifestyle. The kaleidoscope-inspired logo reflects its ever-evolving energy and diversity, resonating with residents drawn to a community that’s colorful, connected, and full of possibility.

Design and branding in Boston includes the sudbury apartments business card on curved white table

As part of our broader approach to design and branding in Boston, the sudbury apartments letterhead in box

sudbury apartments view from living room

sudbury apartments black woman walking with laptop

sudbury apartment brochure with cover and spread

As part of our broader approach to design and branding in Boston, the sudbury apartments ipad and folder

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A kaleidoscope

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