Inspired by the kaleidoscope, The Sudbury Apartments’ identity reflects continuous transformation and choice. Echoing the energy of Boston and the evolution of Bulfinch Crossing, the logo captures a dynamic, ever-shifting urban lifestyle.
Brand Strategy
Identity
Print
Website
LIVE CLOSER. PLAY HARDER. SEE FARTHER. DO MORE.
At the city’s center, this vibrant neighborhood pulses with culture, dining, and green space. The kaleidoscope-inspired mark mirrors its dynamic spirit—diverse, creative, and full of possibility.