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Emma Guardia

A bold identity and conceptual portrait campaign for a next-generation real estate team

We created a sharp, future-focused identity for the Emma Guardia Team—an emerging Millennial-led group redefining how Boston buys and sells homes. The brand centers on a singular, unmistakable “E,” a confident mark designed for instant recognition in a crowded market.

Client
Emma Guardia
Industry 
Residential real estate / realtor branding
Services 
Brand identity, logo system, advertising campaign, art direction, photography, signage
Conceptual portrait of Emma Guardia over a bold red background with minimal typography for her modern real estate branding campaign.

THE CHALLENGE

Real estate branding is saturated with generic marks, templated typography, and imagery lacking distinction. The challenge was to create a visual language with the clarity, attitude, and modernity that would set a rising team apart—while reflecting an approach grounded in transparency and client-centered service.

THE SOLUTION

A single letter becomes the brand. The “E” is drawn as a bold, architectural form—simple, reductive, and unmistakable. Paired with a restrained palette of red, black, and white, the identity speaks with precision and directness. 

The campaign centers on a series of conceptual portraits of Emma—graphic, stylized, and message-led. Each portrait becomes a vehicle for short, declarative lines (BUY. SELL. SMILE.), turning the agent into the brand’s primary medium rather than default real-estate clichés. The new red “E” mark anchors every execution; typography and composition stay reductive so the idea—and Emma—read instantly at street scale. The effect is a coherent system where logo, language, and portraiture work as one.

Bold red monogram of the letter E representing the Emma Guardia real estate brand identity.

A single letter becomes the mark—direct, immediate, and designed to stand apart in the competitive Boston real estate landscape.

Variations of the Emma Guardia Team’s red E monogram showing the flexible logo system used across print and digital applications.
Variations of the Emma Guardia Team’s red E monogram showing the flexible logo system used across print and digital applications.
Variations of the Emma Guardia Team’s red E monogram showing the flexible logo system used across print and digital applications.
emma guardia social media buttons in red, black and yellow
Typographic system for the Emma Guardia brand showing the high-contrast serif Bodoni Moda paired with a clean modern sans-serif.

Bodoni Moda provides the typographic backbone—elegant, sculpted, and unmistakably sharp.

PMS Warm Red
High-contrast color palette—red, yellow, black, and gray—used in the Emma Guardia real estate branding system.
PMS 1365
High-contrast color palette—red, yellow, black, and gray—used in the Emma Guardia real estate branding system.
PMS Black
High-contrast color palette—red, yellow, black, and gray—used in the Emma Guardia real estate branding system.
PMS Cool Gray 11
High-contrast color palette—red, yellow, black, and gray—used in the Emma Guardia real estate branding system.

A disciplined four-color palette provides the graphic structure that drives the identity and campaign.

lack business card featuring the bold red E monogram for the Emma Guardia Team’s modern real estate identity.

The business card applies the monogram with strict clarity, reducing the identity to its essential graphic signal.

Magazine ad featuring a humorous conceptual portrait of Emma Guardia with bold red graphics and a quick-read message for her real estate branding campaign.
Magazine ad featuring a humorous conceptual portrait of Emma Guardia with bold red graphics and a quick-read message for her real estate branding campaign.

Humorous, high-impact portraits of Emma drive the campaign, turning neighborhood-targeted transit ads into bold, quick-read statements that break from typical real estate marketing.

Transit ad featuring a humorous conceptual portrait of Emma Guardia with bold red graphics and a quick-read message for her real estate branding campaign.

RESULT

The campaign delivered a distinct and highly visible presence in Cambridge. The conceptual portraits and reductive red system created a signature that was quickly recognized across transit ads, print, and digital placements. The approach broke from the visual clichés of real estate marketing, giving the Emma Guardia Team a confident, modern platform built for clarity, personality, and long-term recognition.

Brand Identity Design

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The Challenge

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The Solution

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