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Gaila

A thoughtful identity rooted in care and craft

We partnered with The Gaila Fund to name and create the brand identity for Gaila, a nonprofit developing a prototype headdress designed to support patients undergoing cancer treatment. The identity balances comfort, dignity, and modern simplicity to reflect the organization’s mission with warmth and clarity.

Client
The Gaila Fund
Industry 
Health & Wellness / Nonprofit
Services 
Brand Strategy, Brand Identity, Visual System, Print
Gaila nonprofit brand identity logo for cancer patient support.
Print materials for Gaila showcasing the compassionate nonprofit brand identity.
We named Gaila which is a play on three words: gala, gele (the Nigerian headdress on which the Gaila is modeled) and Gail, the Milton professor of international business who designed the prototype.

THE CHALLENGE

Create a thoughtful, approachable brand that could communicate support and confidence for patients while maintaining a modern, fashion-inspired sensibility suited to a nonprofit with a design-driven product.

THE SOLUTION

We developed the name, logo, and visual system using gentle forms, soft illustration, and refined typography. The identity is compassionate and uplifting, giving the product and organization a clear, human-centered expression across print and branded materials.

Gaila nonprofit brand identity logo for cancer patient support.

Rooted in the elegance of the 19th-century cameo, the logo features a refined female profile as a symbol of enduring beauty. 

gaila gray logo horizontal for sliders
gaila logo black on white for sliders
gaila logo with spacing guides
gaila purple logo icon for sliders
gaila fonts on purple background
gaila fund A on pink

Paired with restrained, contemporary typography, it creates a mark that feels both timeless and modern.

Gaila’s palette pairs vivid red and soft rose with warm gray and deep plum, balancing energy and warmth with depth and refinement for a timeless, contemporary feel.

gaila woman standing in front of rolls of fabrics

Patterned fabrics are curated and donated from various sources and made into individual head wraps. 

Print materials for Gaila showcasing the compassionate nonprofit brand identity.
gaila wrapping paper in rolls vertical
Soft illustration used in the Gaila brand identity system.
boston graphic design firm created the Gaila brand guidelines
the gaila fund branding page with iPad and business cards
The brand provides Gaila with a distinctive, empathetic presence—strengthening awareness, increasing comfort for patients, and supporting the organization’s mission with a cohesive visual foundation.

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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