Liberty Wharf

Boston Waterfront Identity & Wayfinding

We partnered with the Cresset Group to develop the identity and wayfinding system for Liberty Wharf, a waterfront dining and hospitality destination on Boston Harbor. The visual system unifies the site with a clean, coastal sensibility that reflects its location and enhances the visitor experience.

Client
The Cresset Group
Industry 
Food & Beverage / Hospitality
Services 
Brand Identity, Visual System, Signage
Environmental branding element for Liberty Wharf illustrating the waterfront identity system.
Liberty Wharf brand identity inspired by Boston Harbor’s waterfront character.

THE CHALLENGE

Create a cohesive identity and wayfinding system that brings clarity and character to a multi-tenant waterfront property while highlighting its connection to Boston Harbor.

THE SOLUTION

We designed a flexible system of signage and placemaking elements inspired by nautical forms and clean, modern typography. The identity balances coastal warmth with a streamlined structure that adapts seamlessly across exterior signage, directional graphics, and branded elements throughout the site.

The Liberty Wharf identity transforms typography into place-making. The vertical stroke of the ‘L’ rises like a sail catching the wind, while the flowing curves of the ‘W’ echo the movement of waves along the waterfront.

liberty wharf fonts on dark gray
liberty wharf big caslon A on dark gray

Goldenbook Bold is a serif typeface characterized by its clean lines, pronounced curves, and a slightly condensed structure. Its design is both contemporary and classic.

The Liberty Wharf palette is anchored in crisp black and gray for a timeless, minimal foundation, accented by a vivid red that adds a touch of energy and maritime signal-flag vibrancy

Coastal-inspired wayfinding signage for Liberty Wharf on Boston Harbor.

Wayfinding served as a critical strategy, establishing clarity and cohesion as the Seaport transitioned from a development site into a recognizable destination.

Environmental branding element for Liberty Wharf illustrating the waterfront identity system.
liberty wharf gray hat with logo

Today, Liberty Wharf is part of the Seaport’s dynamic mix of restaurants, contributing to its reputation as a vibrant, exciting waterfront neighborhood and dining destination.

liberty wharf at dusk
The final system strengthens Liberty Wharf’s sense of place—clarifying navigation, elevating the visitor experience, and unifying the destination with a recognizable, harbor-inspired visual identity.

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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