Liberty Wharf

Boston Waterfront Identity & Wayfinding

We partnered with the Cresset Group to develop the identity and wayfinding system for Liberty Wharf, a waterfront dining and hospitality destination on Boston Harbor. The visual system unifies the site with a clean, coastal sensibility that reflects its location and enhances the visitor experience.

Client
The Cresset Group
Industry
Food & Beverage / Hospitality
Services
Brand Identity, Visual System, Signage

Environmental branding element for Liberty Wharf illustrating the waterfront identity system.

THE CHALLENGE

Create a cohesive identity and wayfinding system that brings clarity and character to a multi-tenant waterfront property while highlighting its connection to Boston Harbor.

THE SOLUTION

We designed a flexible system of signage and placemaking elements inspired by nautical forms and clean, modern typography. The identity balances coastal warmth with a streamlined structure that adapts seamlessly across exterior signage, directional graphics, and branded elements throughout the site.

The Liberty Wharf identity transforms typography into place-making. The vertical stroke of the ‘L’ rises like a sail catching the wind, while the flowing curves of the ‘W’ echo the movement of waves along the waterfront.

liberty wharf fonts on dark gray

liberty wharf big caslon A on dark gray

Goldenbook Bold is a serif typeface characterized by its clean lines, pronounced curves, and a slightly condensed structure. Its design is both contemporary and classic.

The Liberty Wharf palette is anchored in crisp black and gray for a timeless, minimal foundation, accented by a vivid red that adds a touch of energy and maritime signal-flag vibrancy

Wayfinding served as a critical strategy, establishing clarity and cohesion as the Seaport transitioned from a development site into a recognizable destination.

Environmental branding element for Liberty Wharf illustrating the waterfront identity system.

Today, Liberty Wharf is part of the Seaport’s dynamic mix of restaurants, contributing to its reputation as a vibrant, exciting waterfront neighborhood and dining destination.

liberty wharf at dusk

The final system strengthens Liberty Wharf’s sense of place—clarifying navigation, elevating the visitor experience, and unifying the destination with a recognizable, harbor-inspired visual identity.

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