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Prism

Aimco chose one of the premier logo designers in Boston to create the brand identity and visual language for Prism, chic new apartments in Cambridge. 
  • Brand Strategy
  • Naming
  • Identity
  • Advertising
Prism by one of the premiere logo designers in boston- blends Cambridge culture with Kendall Square innovation in a refined, modern living experience with signage in subway horizontal

LIFE. REFRACTED.

prism naming description on black
Prism by one of the premiere logo designers in boston-blends Cambridge culture with Kendall Square innovation in a refined, modern living experience.

The Source Code font blends technical precision with modern clarity, echoing Kendall Square’s innovation and Cambridge’s intellectual vibrancy. Clean, purposeful, and refined.

prism apartments fonts on gray
prism round logo on gray background one of the premiere logo designers in boston-
life refracted on colors by boston design agency adams design
Prism by Boston design agency Adams Design blends Cambridge culture with Kendall Square innovation in a refined, modern living experience.

The system defines positioning and messaging, centered on a name that blends Cambridge’s vibrancy with Kendall Square’s innovation—a fusion of intellect, culture, and cosmopolitan energy. 

Prism brand guidelines

Fun illustrations by Marie Coons offer a chic view of the apartment amenities.

prism apartments illustration of couple waliking in the city
prism apartments firepit ad-cropped

The quirky advertising positions Prism as a chic sanctuary, offering both a peaceful retreat and an invitation to life’s next adventure.

prism apartments subway sign by boston design agency adams design

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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