We launched a bold campaign for chef Guy Martin’s new Boston restaurant at the Fairmont, positioning it as the city’s definitive destination for romance.
Advertising
Print
Signage
Our strategy was simple yet impactful: position Guy Martin as the ultimate destination for an unforgettable, intimate dining experience.
Our advertising drew from the restaurant’s food photography and iconic lip art, using the sensual language of romance novels to create a captivating campaign.
