We partnered with Criterion Partners to name and brand a 320-unit apartment complex near Cambridge Discovery Park. Inspired by life’s shifting rhythms, the identity balances professional energy with the ease of home.
Client: Criterion Partners Industry: Real Estate / Multifamily
Name
Identity
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Signage
SET THE PACE. CHANGE THE TEMPO.
Inspired by life’s changing rhythms, the name “Tempo” reflects the balance this community offers—high professional energy near Cambridge Discovery Park, paired with the comfort and ease of home. Like musical tempo, it captures both movement and pause, setting the tone for a lifestyle in sync with work and relaxation.
The Tempo logo embodies the rhythm of modern life, balancing energy and ease.
A stylized “T” suggests movement, while the macron over the “O” signals pause. Shifting colors reflect the seamless flow between work and home.