SET THE PACE. CHANGE THE TEMPO.
We were charged with naming and positioning this two-building, 320-apartment complex adjoining the Cambridge Discovery Park. We worked with developer Criterion Partners to name the project, then create a logo, identity , print brochure, and signage for it. The name and logo were inspired by the varying rhythms of life: high professional energy balanced by a home atmosphere...where one can relax and unwind.
The Tempo logo captures the rhythm of modern life—energy and ease in perfect balance. A stylized “T” formed from gradiated dots suggests movement, flow, and change, while the calm macron over the “O” signals pause and rest. The shifting colors reflect the dual pace of work and home, expressing a lifestyle that moves seamlessly between focus and unwind.
Adams Design
20 Park Plaza
Boston, MA 02116
