The Bristol Wellesley

Elevating a boutique Wellesley condominium with a refined, fashion-forward identity

We refined the brand identity for The Bristol Wellesley, a new-construction condominium community designed for modern suburban living. The goal was to bring elegance, cohesion, and a fashion-forward sensibility to the brand—elevating every touchpoint from logo and palette to marketing and on-site communications.

Client
LYX Group
Industry
Luxury residential / boutique condominium
Services
Brand identity refinement, visual pattern, print collateral, advertising, construction signage, photography, art direction, copywriting

Editorial-style lifestyle photography for The Bristol Wellesley luxury condominiums, conveying relaxed suburban elegance.

THE CHALLENGE

The existing identity lacked unity and emotional appeal. The challenge was to refine the logo, typography, and palette while creating a visual system that felt sophisticated, feminine-leaning, and distinct within the Wellesley luxury residential market.

THE SOLUTION

We refined the original logo and typography to feel more polished and architectural, then introduced a signature lavender palette and a tailored striped pattern that appears across print, digital, and environmental applications. These elements bring cohesion and intentionality to the brand, creating an identity that is both soft and structured.

A fashion-inspired photography direction—developed in collaboration with acclaimed photographer Bob Packert—elevates the lifestyle narrative with imagery that feels editorial, effortless, and refined. This approach positions The Bristol as a stylish, design-forward residential choice with everyday luxury at its core.

As construction began, we introduced a bolder palette for the job-site signage, using cues from luxury retail environments and destination branding. The result was eye-catching, memorable placemaking that signaled the property’s arrival long before completion.

We refined the existing logo and typography, introducing a lavender palette and striped pattern to unify and elevate the brand—creating a polished, cohesive presence across all touchpoints.

Using Bodoni Moda and Jost Light, the typography expresses The Bristol Wellesley’s signature mix of luxury condominium style, modern simplicity, and suburban refinement.

A curated palette blends soft lavenders with richer accent hues, balancing sophistication with approachability.

Delicate lavender tones and a silver-foil monogram give the Bristol business card a polished, boutique luxury feel.

The signature lavender palette and subtle striped motif create a unified, feminine-leaning aesthetic that distinguishes The Bristol in the Wellesley market.

Bob Packert, acclaimed fashion photographer and visual artist, collaborated with us to create gorgeous images that encapsulate the kind of elegance found within these elegant condominiums.

As The Bristol broke ground, we infused bolder hues into the construction site, drawing from luxury brands and iconic destinations. The signage demanded attention, setting the stage for an iconic future.

Bold construction signage for The Bristol Wellesley luxury condos using elevated colors and branding for high-visibility placemaking.

Bold construction signage for The Bristol Wellesley luxury condos using elevated colors and branding for high-visibility placemaking.

the earl of bristol type for construction fence

the bristol wellesley-engraving of the earl of bristol

The refined brand system gave The Bristol Wellesley a cohesive, elevated presence—strengthening its position within the suburban luxury market, enhancing visibility at the construction site, and supporting a more aspirational lifestyle message across advertising and marketing materials.

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