The Bristol Wellesley

Elevating a boutique Wellesley condominium with a refined, fashion-forward identity

We refined the brand identity for The Bristol Wellesley, a new-construction condominium community designed for modern suburban living. The goal was to bring elegance, cohesion, and a fashion-forward sensibility to the brand—elevating every touchpoint from logo and palette to marketing and on-site communications.

Client
LYX Group
Industry
Luxury Real Estate
Scope of Work
Brand Strategy, Brand Identity Refinement, Print, Advertising, Signage, Photography

Editorial-style lifestyle photography for The Bristol Wellesley luxury condominiums, conveying relaxed suburban elegance.

The Challenge

The Bristol was a new luxury residential development in Wellesley, but the inherited logo and early brand elements lacked the finesse and cohesion needed to compete in a discerning, design-aware market.

The challenge was to refine—not reinvent—the identity: elevating the typography, adjusting the logo for better balance, and establishing a color palette and visual language that conveyed sophistication with a subtle feminine edge. The brand needed to feel polished, inviting, and distinctly positioned within the landscape of high-end suburban residences.

The Solution

We refined the existing logo and typography to feel more architectural, graceful, and in line with the building’s ambitions

We then introduced a signature lavender-driven palette paired with tailored striping that runs through print, digital, and environmental applications. This new system created a visual identity that is soft yet structured—elegant without excess.

A fashion-forward photography direction, developed with acclaimed photographer Bob Packert, brought an editorial sensibility to the lifestyle story. The imagery feels effortless, refined, and design-conscious, positioning The Bristol as a residence with everyday luxury at its core.

As construction began, we expanded the system with a bolder on-site palette inspired by luxury retail and destination branding. The resulting job-site signage delivered striking, memorable placemaking that announced The Bristol’s arrival long before the doors opened.

We refined the existing logo and typography, introducing a lavender palette and striped pattern to unify and elevate the brand—creating a polished, cohesive presence across all touchpoints.

Using Bodoni Moda and Jost Light, the typography expresses The Bristol Wellesley’s signature mix of luxury condominium style, modern simplicity, and suburban refinement.

A curated palette blends soft lavenders with richer accent hues, balancing sophistication with approachability.

Delicate lavender tones and a silver-foil monogram give the Bristol business card a polished, boutique luxury feel.

The signature lavender palette and subtle striped motif create a unified, feminine-leaning aesthetic that distinguishes The Bristol in the Wellesley market.

Bob Packert, acclaimed fashion photographer and visual artist, collaborated with us to create gorgeous images that encapsulate the kind of elegance found within these elegant condominiums.

As The Bristol broke ground, we infused bolder hues into the construction site, drawing from luxury brands and iconic destinations. The signage demanded attention, setting the stage for an iconic future.

Bold construction signage for The Bristol Wellesley luxury condos using elevated colors and branding for high-visibility placemaking.

Bold construction signage for The Bristol Wellesley luxury condos using elevated colors and branding for high-visibility placemaking.

the earl of bristol type for construction fence

the bristol wellesley-engraving of the earl of bristol

The Results

The refined identity brought new clarity and sophistication to The Bristol, helping the development stand out in a highly competitive Wellesley market.

The updated palette, typography, and visual language created a unified brand presence across print, digital, and site signage, elevating every touchpoint with a sense of considered elegance.

The editorial photography strengthened the lifestyle narrative, appealing directly to the project’s style-minded audience. Together, these elements positioned The Bristol as a distinctive, design-forward residential choice and contributed to strong early interest and momentum throughout the pre-leasing and sales phases.

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