Turner Hill

A refined, heritage-driven identity for a reimagined 19th-century estate on Boston’s North Shore

Turner Hill began as a 19th-century estate rich with handcrafted detail. Our task was to transform it into a 21st-century destination—an exclusive enclave encompassing a golf club, restaurant, inn, and luxury homes. We developed a brand identity that honors the property’s history while presenting a polished, contemporary vision of country life.

Client
Raymond Properties
Industry
Hospitality / Residential / Golf & Country Club
Services
Brand strategy, Brand Identity, Visual Language, Print Collateral, Signage Concepts

Turner Hill brochure folder holding individually bound booklets for golf, inn, and homes.

Turner Hill brochure folder holding individually bound booklets for golf, inn, and homes.

THE CHALLENGE

Turner Hill needed a brand that could unify multiple experiences—golf, dining, hospitality, and home ownership—under one elegant umbrella. The identity had to feel elevated and timeless, reflect the estate’s craftsmanship, and appeal to an audience seeking refined living just outside Boston.

THE SOLUTION

We built the identity around a modern interpretation of the peacock motif found throughout the estate’s original carved woodwork—an emblem that reflects the property’s history, artistry, and sense of occasion. The symbol is elegant and distinctive, elevating Turner Hill’s position as a luxury destination for golf, dining, and residential living.

The color palette draws directly from peacock plumage—deep teals, rich blues, and vibrant greens—giving the system a natural iridescence that feels both historic and refined. This palette reinforces the estate’s character while offering a sophisticated visual foundation across print and digital applications.

Typography is led by Abaya Libre, a serif with subtle calligraphic gestures that echo the craftsmanship of the 19th-century mansion. Paired with a clean supporting typeface, it brings structure and refinement to the brand.

The printed system takes cues from classic bookbinding. A custom folder holds individually bound booklets—one for the golf club, one for the inn, and one for the homes—creating a tactile, curated experience that mirrors the care and detail found on the estate itself.

Together, these elements form an identity that honors Turner Hill’s legacy while presenting it as a modern, elevated retreat.

Turner Hill branding featuring a refined peacock emblem inspired by the estate’s carved architectural details.

A refined peacock motif drawn from the estate’s carved details becomes the signature of the brand.

Abaya Libre’s calligraphic elegance echoes the handcrafted character of the original mansion.

Iridescent peacock hues—deep teal, rich blue, and bright green—anchor the visual system in the estate’s history.

Archival photo of Turner Hill, restored and reimagined by our Boston design studio for modern resort-style living."

A custom folder and individually bound booklets deliver a tailored, museum-quality storytelling experience.

Turner Hill brochure folder holding individually bound booklets for golf, inn, and homes.

Two pockets held individual brochures, each dedicated to a core offering—The Golf Course, The Inn, and The Homes—allowing for a tailored, immersive experience of each facet of the property.

Printed marketing materials for Turner Hill showcasing the peacock motif and refined typography.

two turner hill polo players by adams design best brochure designer

turner hill close up of golf club

Printed marketing materials for Turner Hill showcasing the peacock motif and refined typography.

Print, signage, and digital materials translate the identity with refinement and historical resonance.

Turner Hill branding featuring a refined peacock emblem inspired by the estate’s carved architectural details.

Result

The Turner Hill identity elevates the estate as a premier North Shore destination. The peacock emblem provides an iconic anchor, the palette and typography reinforce a sense of heritage and luxury, and the bespoke printed materials deliver an immersive storytelling experience. The brand now expresses the sophistication, craftsmanship, and exclusivity that define Turner Hill’s transformation.

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