Sensing Restaurant
A restaurant identity and launch campaign that used theatrical storytelling to draw diners off the street and into a hidden hotel dining room.
For more than three decades, Adams Design has helped developers, hospitality brands, nonprofits, and organizations create identities that shape how people experience place.
Our real estate branding work has helped launch residential, mixed-use, adaptive reuse, and hospitality destinations throughout New England and beyond.
The Gaila Fund
A brand identity and messaging system for a nonprofit redefining beauty and self-expression for women navigating cancer.
Newbury Street
A street rebrand and digital platform that transformed Newbury Street from a collection of storefronts into a unified cultural destination in Boston’s Back Bay.
Cumar Marble & Granite
A rebrand and identity system for a luxury stone fabricator centered on material expertise and craft.
Appleton Mills
A brand identity for a historic textile mill reimagined as housing for artists in Lowell, MA.
Berman’s Fine Wine & Spirits
A retail brand identity for a fourth-generation wine and spirits merchant in Lexington, MA.
One Harbor Shore
Brand identity and placemaking for the third and final residential building on Fan Pier.
Seaport Hotel
A hotel brand identity system that reinterprets Boston’s maritime language for a contemporary hospitality experience.
Echelon Seaport
A lifestyle-driven brand refresh for a mixed-use waterfront development in Boston’s Seaport.
Calda Vita
A brand identity for an organic soap company grounded in heritage, handcraft, and everyday ritual.
Vela Seaport
A restaurant brand identity built on the idea of navigation and culinary exploration in Boston’s Seaport District.
Strategy before design.
The strongest identities begin with a distinct point of view. Before we design logos, websites, campaigns, or environments, we define what a brand stands for, who it serves, and what makes it distinct. That strategic foundation becomes the basis for every decision that follows.
Building belief before things exist.
From new residential developments and hospitality destinations to nonprofits and founder-led brands, we create identities that help people understand, connect with, and choose what comes next.
For more than thirty years, Adams Design has partnered with developers to launch residential communities, mixed-use destinations, adaptive reuse projects, and hospitality brands across Boston, New England, and beyond.
The same strategic thinking informs our work for nonprofits, retailers, professional services firms, and emerging brands.
Brand identities that shape how people experience neighborhoods, destinations, organizations, and ideas.
Adams Design
20 Park Plaza
Boston, MA 02116
