We’re a Boston brand identity and branding studio crafting iconic, enduring brand identities for luxury real estate, hospitality, and lifestyle brands.
Brand identity design for One Harbor Shore, the luxury waterfront residential tower at Fan Pier in Boston.
We're an award-winning Boston design agency, known for logo design, brand identity, website design, graphic design and advertising that created the one harbor shore website.

ONE HARBOR SHORE
Brand development for Fan Pier condos

We’re a brand identity & branding studio

Adams Design is a boutique Boston branding studio specializing in unique identity design for real estate, hospitality, and lifestyle brands.

Led by founder and creative director Brenda Adams—and supported by a senior team of designers and digital specialists—we create thoughtful, enduring brand systems shaped by clarity, craft, and a highly personal, collaborative approach.

Brand strategy, naming, logo design, brand identity, visual systems and websites  — created with 30+ years of senior-level craftsmanship
Berman’s Fine Wine & Spirits bottle label featuring luxury retail brand identity by Adams Design.
Packaging design with Berman’s brand swirl for the retail brand identity system.

BERMANS FINE WINE & SPIRITS
Identity for a Lexington wine store

use this one for neighborhood for featured image
Marketing materials for One Dalton featuring refined typography and architectural imagery

ONE DALTON FOUR SEASONS
Brand refresh for bespoke condos 

Calda Vita handmade organic soap packaging with refined, minimalist branding.
Calda Vita print materials featuring elegant typography and clean design.

CALDA VITA SOAPS
Brand identity for a luxury soap company

Artist housing marketing materials for mill redevelopment
Collage artwork using archival mill photography

APPLETON MILLS
Identity for a historic mill conversion to artist’s apartments

echelon-seaport couple-hot-air-balloon by graphic design studio boston
echelon seaport boat ad on dark background vertical

ECHELON SEAPORT
Strategic repositioning of Seaport condos

Exterior signage concept for ViVO Apartments featuring the contemporary identity system.
Leasing and marketing materials showcasing the ViVO brand’s bold color palette and graphic elements.

ViVO APARTMENTS
Name and identity for Cambridge apartments

Brand identity for Back Bay Association showing geometric B logo and civic color palette
Brand identity for Back Bay Association showing geometric B logo and civic color palette

BACK BAY ASSOCIATION
Brand identity for an urban business organization

ABOUT OUR APPROACH

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Whether you’re reimagining an existing brand, or creating something completely new, we’d love to help bring your vision to life.

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

Let's Talk!