Mandarin Oriental Residences

A richly crafted identity bringing the Mandarin Oriental’s legendary luxury into a bespoke residential brand experience.

Set within the Mandarin Oriental, Boston, the residences required more than a standard luxury identity—they needed a brand expression worthy of one of the world’s most esteemed hospitality names. Our task was to translate the hotel’s globally recognized elegance into a residential experience that felt equally exclusive, but distinctly intimate and personal.

Client
WS Development / Spot On Ventures
Industry
Luxury Residential
Services
Brand Strategy, Brand Identity, Print Collateral, Packaging, Website
Awards
Prism Awards Best Brochure
Best in Show at the New England Printer’s Association International Paper Gold Award

Close-up of embossed fan pattern used on Mandarin Oriental Residences packaging.

Rich red brochure interior featuring custom fan-inspired pattern.

The Challenge

Buyers already understood the value of the Mandarin Oriental name.

The real challenge was creating a branded experience that went beyond the hotel’s reputation—one that felt handcrafted, collectible, and rooted in cultural significance, yet seamlessly aligned with the Mandarin’s iconic fan symbol and worldwide identity standards.

Textured presentation box with embossed pattern and metallic gold fan emblem.

The Solution

We built the brand around the artistry and symbolism of the Mandarin Oriental logo and fan.

We elevated the fan idea into a visual and tactile identity system—honoring heritage, craftsmanship, and the tradition of gifting finely made objects.

The centerpiece was a custom-embossed presentation box for prospective buyers. Its surface featured an intricate fan-inspired pattern, pressed into softly textured stock and paired a red tassel with a gold accent. Inside, a richly printed brochure showcased Boston’s Back Bay and the exceptional lifestyle of the residences, using the iconic asian symbols as a narrative bridge between past and present.

The web experience mirrored this sensibility—quiet, refined, and editorial—designed to echo the serenity and sophistication associated with the Mandarin Oriental brand.

mandarin book in hand

mandarin book stacked vertical

For Boston’s first Mandarin Oriental residences, we crafted a bespoke presentation case—turning architectural plans into a tactile symbol of exclusivity. Designed to match the rarity of 36 ultra-luxury, fully customizable homes, it redefined the sales experience for a discerning few.

Antique decorative fan used as storytelling imagery in residential branding.

Each Mandarin hotel has a unique, one-of-a-kind fan as a symbol, We had the privilege of working with the Peabody Essex Museum to select an antique fan associated with Boston’s China trade.

Full-spread antique fan image anchoring the narrative theme.

mandarin oriental residences brochure spread with entrance

Mandarin Oriental Residences website design shown on desktop display.

The box opened to reveal a brochure nested in a built-in pocket, with scaled floor plans tucked neatly behind—merging function with refined presentation.

mandarin oriental imac-interior

The Results

The identity elevated the residences beyond a standard condo offering, reinforcing the perception of rarity and cultural pedigree.

For Boston’s first Mandarin Oriental residences, we created a bespoke presentation case that transformed architectural plans into a tactile expression of exclusivity. Crafted to reflect the rarity of just 36 ultra-luxury, fully customizable homes, it elevated the entire sales experience for a highly discerning audience.

The presentation box quickly became a memorable signature of the offering, while the cohesive visual system ensured that every touchpoint—from printed collateral to digital—embodied the Mandarin Oriental’s global standard of elegance.

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