The Heritage On The Garden

A vibrant illustration-driven identity for a flagship Back Bay landmark

Client
The Druker Company

Sector 
Luxury Retail / Residential

Location
Boston, MA (Back Bay)

Discipline
Brand Identity, Visual Language, Illustration, Direct Mail, Website Design, Advertising, Wayfinding

Collaborators
Animation: Down the Street
Illustration: Brenda Adams

Close-up of custom illustration elements developed for Heritage On The Garden brand system.

About this project

We’ve been working with The Druker Company for the past 10 years creating seasonal advertising for The Heritage On The Garden that is fresh, modern, vibrant and flexible, something that communicates to the consumer that this is a destination, a place where high-end retailers are together in one building.

We developed a lively visual system built around custom illustration and the building’s fashion-forward palette, giving the landmark a distinctive identity that feels both sophisticated and playful. The illustration style celebrates luxury while harmonizing with the building’s established architectural presence.

From seasonal campaigns to print, signage, and digital assets, the brand introduced a cohesive, expressive language that captured the rhythm of shopping, style, and street-level experiences unique to this location. Learn more about how we create placemaking and brand strategy for our clients.

llustration-driven campaign imagery for Heritage On The Garden visual identity featuring bold seasonal color and character
llustration-driven campaign imagery for Heritage On The Garden visual identity featuring bold seasonal color and character
llustration-driven campaign imagery for Heritage On The Garden visual identity featuring bold seasonal color and character

The campaign introduced a fresh, sustainable creative approach made seasonal by changing clothing, window displays and views from the Public Garden across the street.

heritage on the garden woman with purse
Heritage On The Garden advertising image with two figures in white outfits, part of the seasonal identity program
Photo of the Heritage On The Garden campaign featuring Bistro Du Midi and seasonal Back Bay details
Campaign imagery highlighting luxury tenants like Hermès within the Heritage On The Garden identity.
heritage on the garden vertical phone in pocket
heritage on the garden desktop

We created a unified online portal that bridges the retail, residential and dining experiences of the landmark.

Heritage-on-the-garden-wayfinding

The illustration style gives The Heritage On The Garden an instantly recognizable presence, one that captures the charm, sophistication, and vibrancy of the Back Bay shoppers. The system is flexible enough to evolve with new campaigns, seasonal themes, and ongoing promotional needs, ensuring the brand remains fresh and relevant year after year.

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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