Adams Design drew upon the iconic luxury of the grand age of Transatlantic travel, powerfully captured in Art Deco posters and created a vibrant brand identity and visual language that captures the lifestyle of Brio’s demographic.
Brand Strategy
Naming
Identity
Illustration
Advertising
Print
Website
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The logo is crafted from signal flags spelling “Brio” as well as a nod to the traditional crests on yacht club jackets.
We created an illustration that spoke to the grand age of travel as well as highlighting how the project was right on the water.
