We were asked to create a brand identity for a proposed mixed-use golf community on Cape Cod consisting of townhomes, single family homes, a golf club for residents as well as a state-of-the-art golf course.
Identity
Print
The mark for The Cape Club abstracts a sandbar into a clean, modern form that also reveals a subtle “C.” This duality—landform and letter—anchors the identity in both place and name.
A restrained color palette and classic typography underscore the brand’s timeless character, reflecting the refined, coastal environment of Cape Cod.
The color palette—muted sea green, sand, and red—draws directly from the Cape landscape, evoking the meeting of land, water, and flag.
A refined serif typeface conveys tradition and craftsmanship, while a balanced sans serif provides clarity and modernity across applications.
