The logo for The Sudbury Apartments (and it’s sister logo for the condos) was inspired by the idea of a kaleidoscope, from ancient Greek kalós (beautiful) and eîdos (shape). It is a fitting metaphor for The Sudbury as it suggests not only multiple lifestyle choices and activities but also ongoing change and transformation at Bulfinch Crossing.
Brand Strategy
Identity
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In the heart of the city, this dynamic neighborhood is surrounded by theatre, dining, retail, and parks—offering a vibrant, creative lifestyle. The kaleidoscope-inspired logo reflects its ever-evolving energy and diversity, resonating with residents drawn to a community that’s colorful, connected, and full of possibility.