50 Liberty

50 Liberty, the second ultraluxe address on Fan Pier, built on the success of Twenty Two Liberty—offering expansive balconies, endless views, and seamless living. Our task: extend the momentum while preserving the exclusivity that defines life on Fan Pier.

50 liberty covers stacked vertical

50 liberty business card on white table

WELCOME TO YOUR NEW FRONT YARD

The 50 Liberty identity uses the number 5 to represent the marina and 0 for the building’s stunning harbor views. With simple, clean lines, the logo reflects the building’s modern elegance.

50 liberty fonts on dark blue vertical

50 liberty fonts on lavendar vertical

50 liberty business card on white table

50 Liberty shopping bag vertical

50 liberty tissue paper in layers vertical

boston waterfront at night at fan pier

Drawing from our extensive photography collection for 50 Liberty, we curated a selection of stunning city views, harbor vistas, and vibrant scenes of life around the building.

50 liberty yacht by fire pit

The images were paired with a textured white cover featuring embossed details and silver foil-stamped messaging for a striking, luxurious finish.

50 liberty covers stacked vertical

50 liberty fire pit next to the water

Our ads highlighted 50 Liberty’s breathtaking harbor views and featured testimonials from residents, showcasing waterfront living.

We utilized the Seaport District’s construction fencing, street furniture, and billboards to showcase 50 Liberty’s stunning views and prime location.

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