50 Liberty

These 120 luxury condos on Fan Pier in Boston's Seaport District sold out before construction was completed.

The second of Fan Pier’s ultraluxe residences, 50 Liberty offered 120 homes and the same “seamless living” convenience and service as Twenty Two Liberty, with the addition of unusually large balconies and even more spectacular out-to-the-horizon views. Our challenge was to extend the success of the initial residence, which sold out before construction was completed, and maintain the exclusivity of a home on Fan Pier.

50 Liberty ocean view at dusk
50 Liberty positioning - I love living on the water
50 liberty penthouse view
Identity
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Stack of 50 Liberty business cards
Print
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Cover of 50 Liberty brochure
Interactive
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50 Liberty iPad and iPhone with mobile website
Advertising
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50 Liberty magazine ad spread
Signage
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50 Liberty outdoor signage

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