Appleton Mills

Branding a Historic Mill Conversion for Modern Residential Living

For Trinity Financial, we reimagined Appleton Mills—a historic textile mill transformed into 130 lofts for working artists. The brand blends industrial heritage with modern creative energy, positioning the community as a unique destination for innovative living.

Client
Trinity Financial
Industry
Adaptive Reuse / Mill Conversion / Multifamily
Services
Brand Strategy, Brand Identity, Visual System, Advertising, Print, Signage

Collage artwork using archival mill photography

Artist housing marketing materials for mill redevelopment

LIVE CREATIVELY

THE CHALLENGE

Transform a former textile mill into a compelling brand for 130 live/work lofts designed specifically for artists—one that preserved the mill’s character, appealed to a creative community, and stood out in a competitive multifamily market.

THE SOLUTION

We created a modern, industrial-inspired identity that connects the mill’s history with its new creative purpose. A clean sans-serif logo, paired with textures from distressed wood and archival type, established an authentic visual tone.

A layered mix of archival imagery and local photography grounded the brand in place. The brochure became a modular set of inserts held by a silver ring, with floor plans stored in a custom pocket. Postcards extended the collage artwork across key touchpoints.

A modern sans-serif logo pairs with textures drawn from distressed wood, faded type, and industrial forms, creating a mark that connects the mill’s past with its contemporary purpose.

Creative community branding for revitalized mill property

A warm, industrial palette inspired by the mill’s original materials—weathered wood, muted neutrals, and archival tones—creates an authentic, grounded look that supports the artist-focused identity.

Print collateral for adaptive reuse multifamily development

A layered mix of archival imagery and local photography adds depth and authenticity to the visual system, grounding the brand in its neighborhood and history—key for visibility around artist housing and mill redevelopment.

appleton mills square floor plans on gray table with computer

The brochure was redesigned as modular inserts held by an industrial silver ring, with floor plans stored in a custom pocket for easy use by leasing teams.

appleton mills artist with paintbrush and paint palette

appleton mills ad

We extended the identity into a series of collage-based postcards to reinforce the brand story across print and promotional materials.

appleton mills postcards on white

THE RESULT

The brand helped reposition Appleton Mills as a desirable residential destination, bringing new visibility to the redevelopment and unifying its historic character with a modern, livable identity. The result is a cohesive presence that resonates with today’s residents while honoring the site’s industrial past.

next Berman’s Fine Wine & Spirits

previous One Harbor Shore