Natural living

Positioning 138 new construction town homes by developer Thordike Development in Raynham, MA. We worked with the client to name, create the logo, brand identity, tagline, marketing materials and website for this riverside development.

Located by a river and woodlands, with walking trails and fresh air, Larkwood presented the perfect opportunity to create a colorful, sophisticated brand identity that would attract young families and others in the surrounding towns to experience this property by a developer known for creating communities.

larkwood business card front
larkwood looking up through tree leaves
larkwood positioning statement on gray
larkwood tagline on black
larkwood naming on gray
larkwood birds facing each other on gray
larkwood yellow wildflowers
larkwood color logo on white
larkwood business card front
larkwood colors black and yellow
larkwood fonts

The logo is a stylized bird graphic that brings in a bit of the yellow of an Eastern Meadowlark to use as an accent throughout the brand identity. The background of all the marketing graphics has a subtle graphic nod to the woodlands that surround the property.

larkwood business cards horizontal

The branding pulls in the bright yellow of meadowlarks and kayaks but when used against the dark gray background and subtle textures, adds sophistication to the look,

Larkwood branding folder, iphone and ipad
larkwood folder cover

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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