Positioning 138 new construction town homes by developer Thordike Development in Raynham, MA. We worked with the client to name, create the logo, brand identity, tagline, marketing materials and website for this riverside development.
Located by a river and woodlands, with walking trails and fresh air, Larkwood presented the perfect opportunity to create a colorful, sophisticated brand identity that would attract young families and others in the surrounding towns to experience this property by a developer known for creating communities.
The logo is a stylized bird graphic that brings in a bit of the yellow of an Eastern Meadowlark to use as an accent throughout the brand identity. The background of all the marketing graphics has a subtle graphic nod to the woodlands that surround the property.
The branding pulls in the bright yellow of meadowlarks and kayaks but when used against the dark gray background and subtle textures, adds sophistication to the look,
20 Park Plaza
Boston, MA 02116