Working with the marketing teams of The Collaborative Companies and Carpenter & Company, we positioned One Dalton at the Four Seasons Hotel, as the most innovative and exclusive place to live in Boston.
Innovative. Remarkable. Unique. One Dalton is the acclaimed capstone of the late Henry N. Cobb’s illustrious career. It is Boston’s tallest residential building, rising 742’ above the city with 61 floors of luxury floating above a world-renowned hotel.
The idea of living in the clouds in the tallest residential building in Boston was brought to life in this exquisite brochure filled with rich imagery and elegant typography showcasing the myriad amenities and services at One Dalton.
We designed an ad campaign that focused on key selling points of the building: the neighborhood, the views and the amenities. This concept above was set up as if the neighborhood were in a museum, using the proximity of the Museum of Fine Arts and the Isabella Stewart Museum as a jumping off point to highlight culture, the arts and shopping in the area.
20 Park Plaza
Boston, MA 02116