Battery Wharf wasn’t just another luxury condo and hotel—it was a chance to transform a hidden, industrial edge of Boston’s North End into a refined, European-inspired waterfront retreat with unique visuals and messaging.
Brand Strategy
Advertising
Print
Signage
Website
WONDERFULLY EUROPEAN
Garamond’s timeless elegance and refined forms echo the “Wonderfully European” tagline, bringing sophistication and heritage to the brand.
PMS Black
PMS 325
In the Battery Wharf brochure, ocean-inspired patterns evoke the movement and texture of the sea, subtly reinforcing the waterfront setting while adding visual richness and cohesion.
The North End’s European heritage inspired us to highlight parallels between Battery Wharf and iconic destinations like Paris, Portofino, and Venice, emphasizing the property’s timeless charm.
Stephen Sherman’s warm, fashion-oriented photography and Margie Eis Aghion’s brilliant styling brought our concepts to life as we shot on location in and around Battery Wharf.
The folder and brochure focused on both the luxury of Battery Wharf and its prime location on Boston Harbor, near the North End.
An oversized folder housed a multi-level brochure, with half-pages dedicated to key amenities for a refined presentation.
