Merrimack Valley Golf Club plays to multiple strengths. First and foremost, it is a golf club that caters both to members and day-trippers, but it is positioned as the ideal place for anyone—golfers or non-golfers—to enjoy a meal, celebrate an occasion, or simply watch the sunset from the 19th hole. We leveraged the diversity of the club’s audiences and facilities—ballroom, conference rooms, catering kitchen, multiple restaurants—to give MVGC a resort positioning that invites weddings, parties, and business meetings as well as a round of golf or dinner out.