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Positioning these 25 condominiums to appeal to empty nesters seeking freedom from the responsibility of maintaining a large home. The homes sold out in less than six months.
The western suburbs’ first condominium residences with a level of luxury, convenience, and exclusivity comparable to downtown Boston offerings, Belclare offered a refreshing change. Promoted with print ads, signage, website, events, newsletters and direct mail, the 25 residences sold out within 6 months.
As the Garden Court was a huge selling point for the property, we used that as a jumping off point for the Belclare Wellesley identity. Based loosely on 18th century floral motifs with a slight neoclassical influence (a nod to the building’s classical architectural elements) we created a mark that was elegant and historic yet modern. We carried that through all marketing and interiors.
As the Garden Court was a huge selling point for the property, we used that as a jumping off point for the Belcalre Wellesley identity.. Based loosely on 18th century floral motifs with a slight neoclassical influence (a nod to the building’s classical architectural elements) we created a mark that was elegant and historic yet modern. We carried that through all marketing and interiors.
We turned to renowned photographer Rodney Smith to create an ad campaign that was elegant and humorous at the same time. The line used often in real estate became the base of a campaign that was hugely successful; all 25 condos sold out within six months.
The construction fence wrapping the site incorporated the brand images as well as contact information for people walking or driving by.
Adams Design
20 Park Plaza
Boston, MA 02116