A fresh rebrand

We worked closely with the owners of this family-owned, fourth generation, fine wine and specialty food store to create a unique logo for their retail store.

We crafted a fresh and contemporary logo and brand identity for their store. They desired a mark that would distinguish them from competitors and effectively convey their story and purpose.

bermans fine wine and spirts
bermans fine wines and spirits dark bag with candy in boxes on dark background by Boston graphic design studio.
bermans fine wine and spirits wine store stationery
Bermans fine wine & spirits overview of wine bottle tags
Bermans wine store color palette with gray, purple and tan
bermans fine wine & sprits font usage
Bermans bottle neck tag

The concept for the brand mark is based on the swirl of wine as it’s being poured into a glass and is inspired by the rich, colorful tones of grapes.

Bermans fine wine & spirits overview woman drinking red wine
Berman's fine wine and spirts overview and style guide

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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