Creating a contemporary look for this fourth generation, family-owned fine wine and gourmet food store.
We worked with the Berman family to create a new brand identity for their store. They sought a mark that would be fresh, contemporary and set them apart from their competitors.
The concept for the brand mark is based on the swirl of wine as it’s being poured into a glass. The color of the logo is inspired by the rich, colorful tones of red grapes.