Berman's Fine Wine & Spirits

Creating a contemporary look for this fourth generation, family-owned fine wine and gourmet food store.

We worked with the Berman family to create a new brand identity for their store. They sought a mark that would be fresh, contemporary and set them apart from their competitors.

Bermans fine wine & spirits overview woman drinking red wine

The concept for the brand mark is based on the swirl of wine as it’s being poured into a glass. The color of the logo is inspired by the rich, colorful tones of red grapes.

Bermans fine wine & spirits overview of business cards
Bermans wine store color palette with gray, purple and tan
bermans fine wine & sprits font usage
Bermans fine wine & spirits overview of wine bottle tags
Bermans fine wine & spirits overview of wine bottle bag
bermans wine tag on dark wood
bermans fine wine and spirits wine store stationery
Berman's fine wine and spirts overview and style guide
Bermans fine wine & spirits overview with woman buying wine
Bermans fine wine & spirits overview with business cards

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