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Calda Vita Soaps Overview

A natural

Postioned to appeal to an audience that loves natural, luxurious products.

Beginning with a love of natural ingredients and a rich Italian and Greek legacy, the client challenged us to come up with a brand identity for her line of natural soaps that was rooted in her own family heritage.

  • Brand Strategy
  • Naming
  • Identity
  • Packaging
  • Print
calda vita soaps blue logo on black
caldavita-ingredients-for organic soap branding
Calda Vita naming on blue
Calda Vita positioning on blue
calda vita black business card sitting inside wooden box
calda vita packaging with black label on brown box-boston graphic design agency
The research into 18th century Italian water creatures seen on carvings and in paintings provided a jumping off point for the Calda Vita identity and logo.. It was important to play to the client’s Italian heritage without restricting the brand to soaps should she wish to explore related products in the future.
calda vita logo on green
Trajan and Montserratt regular fonts for Calda Vita logo
calda vita black logo on blue
calda vita packaging color palette
calda vita soaps hang tags on gray background
calda vita organic soaps paper samples with color palette for packaging
Tactile and elegant. We incorporated the brand color palette into all the packaging and print materials used throughout the marketing.
calda vita soaps lined up with wrappers by Boston graphic design studio
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Boston, MA 02116

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