CS Luxury Group

A distinctive real estate identity built for a luxury-focused team redefining the client experience.

CS Luxury Group needed a sophisticated, ownable brand identity that reflected their high-touch service and deep expertise in Boston’s luxury real estate market. Their materials had to convey confidence, clarity, and polish—while elevating the client experience from the first meeting onward. Our work modernized their visual language and aligned the team under a cohesive identity that feels refined, strategic, and distinctly premium.

Client
CS Luxury Group / Keller Williams Back Bay
Industry 
Real Estate / Luxury Residential Sales
Scope of Work 
Brand Strategy, Brand Identity, Presentation System, Sales Materials
CS Luxury Group logo on black background with red and gray monogram.
CS Luxury Group branded letterhead in box

The Challenge

CS Luxury Group’s existing materials lacked consistency and didn’t reflect the elevated experience they delivered to clients.

Their presentations relied heavily on generic brokerage templates, which failed to communicate the team’s expertise, their market knowledge, or the premium nature of their service.

They needed a unified identity that felt confident, polished, and unmistakably their own—one that stood apart within the highly competitive Boston luxury real estate market, worked seamlessly within the Keller Williams ecosystem, and elevated every step of the client journey from the first meeting forward.

CS Luxury Group logo on black background with red and gray monogram.

The Solution

We created a bold, sculptural identity anchored by a distinctive “S” monogram—part calligraphic flourish, part architectural form—signaling sophistication and movement.

A refined palette of black, white, and red gives the brand a powerful, modern presence while aligning subtly with KW’s color heritage.

The system was applied to a comprehensive, beautifully structured listing presentation, marketing strategy deck, seller guide, and process overview. Every page was designed to communicate professionalism and transparency, guiding clients through expectations, timelines, market insights, and the team’s proven approach. This unified presentation became the group’s signature tool for winning—and retaining—high-value listings.

newport one fonts on black
PMS 485
High-contrast color palette—red, yellow, black, and gray—used in the Emma Guardia real estate branding system.
PMS cool gray 8
We created logos for businesses like 25 Beacon to stand out — blending historic charm with a bold, modern brand for Boston’s elite market.-25 beacon cool gray 8 color
PMS Black
High-contrast color palette—red, yellow, black, and gray—used in the Emma Guardia real estate branding system.
PMS Warm Gray 1
cs luxury silver gradient
CS Luxury business cards

We extended the identity through tailored materials, including a presentation folder, elegant stationery, and a customizable PowerPoint template, ensuring cohesion and an elevated presence.

CS Luxury folder and stationery

The system was applied to a comprehensive, beautifully structured listing presentation, marketing strategy deck, seller guide, and process overview.

cs luxury powerpoint in red and black

The Results

The new brand materials transformed client interactions, giving CS Luxury Group a polished, memorable identity that stood out immediately in a crowded luxury market.

The presentation deck has become a core differentiator—helping the team clearly articulate their process, demonstrate value, and strengthen trust with prospective sellers. The refreshed identity reinforced their position as a top-performing team within KW’s Back Bay office and elevated their presence in the Boston luxury market.

EXPLORE MORE OF OUR WORK

Start a conversation

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

Let's Talk!