Belclare brought downtown luxury to the western suburbs—a first of its kind. Partnering with Noannet and TCC, we developed the name, brand identity and visual language for these 25 residences, selling out in 6 months.
Brand Strategy
Naming
Identity
Advertising
Print
Signage
Website
THINKING OF DOWNSIZING?
Inspired by the Garden Court, we designed a custom mark blending 18th-century floral motifs with neoclassical touches—a timeless brand uniting historic charm and modern elegance.
A refined serif wordmark balances classical inscription with modern clarity—reinforcing an identity that’s elegant, restrained, and forward-looking.
Belclare’s identity extended to every sign, inside and out—creating a seamless, place-driven experience that spoke to a discerning audience.
We partnered with photographer Rodney Smith to center the campaign on one of his striking images—reframing a familiar real estate phrase into a bold, memorable message.
Rich textures, embossing, and spot varnish on key pieces like folders and stationery added a tactile sense of luxury—elevating the brand through subtle, refined detail.
