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We closely collaborated with our developer partner—Thorndike Development—to meticulously craft a name and memorable identity for Featherwinds.
Featherwinds embodies the essence of serene countryside living, where strong community bonds and effortless life transitions prevail. The name evokes a feeling of lightness and freedom, symbolizing simplicity and tranquility. It represents progress and personal growth, alongside a shift towards a more fulfilling lifestyle for senior adults. In essence, Featherwinds offers a vision of harmonious living amidst rural beauty, where peace, support, and belonging flourish.
Quilts speak to America’s history, particularly its rural past.
Quilts are symbolic of home, comfort, and community, as everyone came together to share the final work of putting a quilt together. The dandelion suggests country living and soft breezes and upward movement. This concept evokes the warmth of home and the Featherwinds community.
We crafted a pattern reminiscent of the stitched lines often found on quilts, adding a subtle pattern to the background.
Our scope of work extended to brand strategy and brand identity, furthermore, we crafted print materials, detailed floor plans, and a dynamic website to provide a comprehensive brand presence.
Our brand identity used pattern and a bright, warm red throughout all materials.
Adams Design
20 Park Plaza
Boston, MA 02116