Adams Design created a brand identity and visual language for Grant McCarthy Gagnon. We reimagined the classic partner-initial logo through the geometric form of an ionic column—evoking strength, tradition, and ingenuity.
Identity
Print
The logo, inspired by the Corinthian column, blends modern precision with timeless authority. Its square form reflects the firm’s foundation of stability, resilience, and trusted guidance.
The logo reflects tradition and strength, with the bold Bank Gothic typeface symbolizing stability. A modern color palette and silver foil emboss add a contemporary touch.
