Grant, McCarthy, Gagnon

A modern legal identity grounded in strength, clarity & credibility

Grant, McCarthy, Gagnon is a respected Boston law firm known for its precision, judgment, and unwavering advocacy. With a reputation built on decades of legal expertise, the firm needed a new identity that reflected its stature and conveyed the trust, authority, and sophistication clients expect from top-tier legal counsel.

Client
Grant, McCarthy, Gagnon
Industry 
Law Firm / Professional Services
Scope of Work
Brand Identity, Logo Design, Visual Language, Stationery System, Brand Guidelines
grant mccarthy gagnon silver logo on green in box vertical
Grant mccarthy gagnon business card on white table

The Challenge

The firm’s existing identity lacked cohesion and didn’t reflect the caliber of its legal work.

It needed a brand that projected confidence without bravado—something distinctly modern yet rooted in the traditions of the legal profession. The challenge was to create a system that balanced heritage with contemporary clarity, establishing a strong visual presence across everything from client communications to courtroom materials.

A custom monogram inspired by Corinthian column fluting—symbolizing stability, structure, and long-standing expertise.

The Solution

We created a refined brand identity anchored by a custom monogram inspired by the fluting shape Corinthian capital—a subtle nod to legal precedent, structure, and institutional strength

The mark blends classical architecture with clean modern geometry, forming a symbol that feels enduring, disciplined, and unmistakably tied to the practice of law.

A tailored palette of soft greens, cool neutrals, and charcoal added restraint and sophistication, while a bold sans-serif typography system conveyed clarity and professionalism. The result was a unified visual language expressed across stationery, business cards, proposals, and branded documents, giving the firm a distinctive and credible presence.

A composed mix of soft greens, neutrals, and deep charcoals, reflecting the firm’s calm confidence and measured expertise.

grant mccarthy gmg on black
A bold, architectural typeface chosen for its precision and strength, balancing the classical cues of the logo.

Strong, architectural letterforms chosen to express precision, discipline, and modern legal authority.

Premium stationery, business cards in coordinated hues, and a full brand guideline system ensuring consistency across every application.

Business cards, stationery, presentation materials, and a full brand guideline system creating consistent, elevated communication across all legal documentation.

Grant McCarthy Gagnon brand guide pages
Premium stationery, business cards in coordinated hues, and a full brand guideline system ensuring consistency across every application.

The Results

The new identity elevated the firm’s brand perception and provided a cohesive, authoritative system that reinforces trust at every touchpoint.

Grant, McCarthy, Gagnon now presents itself with the clarity, polish, and professionalism aligned with its reputation—strengthening both internal confidence and client-facing communications.

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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