25 beacon fireplace and 2 chairs darker

NOT YOUR MOTHER’S BOSTON BRAHMIN

Making history modern

We collaborated with developers Sea-Dar Construction, CNW Capital Partners and Campion & Company for sales and marketing on this unique piece of history. This intimate residential enclave across from Boston Common marries Beacon Hill’s inimitable charm and history with freshly imagined homes designed for contemporary living. The challenge was to differentiate 25 Beacon from other ultra-luxe offerings and appeal to a small, super affluent target audience. The tagline, "Not your mother's Boston Brahmin," says it all.

25 beacon building on beacon hill with state house

The logo and 25 Beacon identity, inspired by the extraordinary grillwork on the windows, incorporated delicate gold scrolling in and around a sleek, modern font, a marriage of old and new. The color palette has a contemporary vibe that was carried through on the stationery, floor plans and brochure.

25 beacon logo on black
25 beacon fonts on black
PMS 5435
25 beacon 5435 color
PMS 872
25 beacon 872 color
PMS Cool Gray 8
25 beacon cool gray 8 color
PMS Black
newport one color palette black
25 beacon color logo ono white for identity
25 beacon black logo on white
25 beacon stationery on black background
25 beacon and boston state house

The era of the Boston Brahmin is past, but the power of this descriptor still resonates. It is synonymous with wealth, luxury, good taste, and exclusivity — essential characteristics of the building, but updated for the 21st century. Our 25 Beacon advertising used the contrast of old and new to illustrate the changes in this historic building and it’s luxurious homes.

25 beacon coman on balcony ad spread

Beginning with an oversized print brochure, we used tactile papers reminiscent of the luxurious handmade papers a note might have been written on at the turn of the 20th century… a bit of texture next to matte finish, smooth coated papers sandwiched between a blue-tinted pattern on translucent papers.

25 beacon embossed box held by two hands
25 beacon print blue pattern inside brochure
25 beacon black and white page with gold stamped type by boston graphic design studio
25 beacon not your boston brahmin type on black page
25 beacon brochure open with blue embossed type and rendering
25 beacon print with skaters in black and white
25 beacon open brochure page
25 beacon brochure with white on white embossing
25 beacon website on imac
25 Beacon iphone-ipad

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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