In celebration of the beginning of major renovations of their Cambridge Brands building, Tootsie Roll Industries wanted to tell the amazing story of candymaking in Cambridge in a way that was colorful, informative, and fun with a fence installation that would remain on view for the foreseeable future.
Candy has been an integral part of Cambridge history since 1820, when Issac Lum opened a store-front confectionery shop. Over the years, Main Street became known as Confectioner’s Row, peaking in 1946 with 66 candy manufacturers in Cambridge. Today, aside from a few specialty shops, Tootsie Roll Industries is the lone survivor of the city's very sweet past.
Brand Strategy
Copywriting
Art Direction
Illustration
Signage
The installation incorporates illustrations by local Cambridge artist Dawn Scaltreto, and transforms a wrought iron fence into an outdoor gallery across the street from the renovated Cambridge Brands building.