Makor Capital invests in and manages multi-family communities throughout New England. Makor sought a mark that spoke to the upward movement of the company, a look that would be easily recognized at the corporate level yet adaptable for its individual communities.
The mark for Makor Capital had to work alone but also in conjunction with both Makor Management and Makor Capital. We used the color palette to differentiate the two entities. The arrow symbol and adaptable color palette also inspired individual logos for this real estate company’s many properties.
As the umbrella company for multiple properties across New England, Makor’s branding utilizes an abstract ‘A’ symbol, with distinct, multi-colored marks for each property. This approach ensures differentiation while maintaining a cohesive and unified visual identity.
Adams Design
20 Park Plaza
Boston, MA 02116