Fireplace at Seaport Hotel

SEA THE DIFFERENCE

Sea breezes

Inspired both by sea breezes and a spirit of innovation, the Seaport Hotel’s strategy was to deliver guest experiences that are always fresh and creative. Taking our cue from this, our brand strategy was to impart an upbeat tone, both visually and verbally, consistently across all market segments and applicable to all aspects of this waterfront hotel’s venues, from guest rooms to ballrooms.

Seaport Hotel antique navigation map
Seaport Hotel interior
Seaport Hotel color palette
Seaport Hotel pattern
seaport hotel bartender with green martini
seaport hotel bride looking out window at boat

The brand identity art concept is a fanciful treatment of celestial symbols and constellations using delicate hand-drawn line art. By incorporating the various star symbols throughout the brand materials, it gave us a very fun yet elegant and cohesive look.

Seaport Hotel stationary
Seaport Hotel business cards
seaport hotel tamo fireplace with food
seaport hotel brochure by adams design, boston graphic design studio

We incorporated the hotel brand graphics into every aspect of the marketing materials. Using original photography, we created a fresh system of brochures for weddings, business events, hotel guests, and a general audience.

Seaport Hotel brochure spreads
seaport hotel lobster ad on pink background
seaport hotel tamo ad

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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