For independent thinkers

Positioning these 58 condominiums in Boston’s eclectic South End to appeal to someone looking for something a little bit different. Like the building and like the neighborhood.

The old and the new came together in Penmark. Built in 1863, this old school building now houses contemporary luxury condos, its historic past in contrast to its arty, do-your-own-thing SoWa neighborhood. By capitalizing on both, we not only created a vibrant brand image for these new residences but also defined a new neighborhood and lifestyle. The choice to use illustration pays homage to the artists and galleries of the South End.

Exterior of Penmark with lamppost
Penmark naming
Penmark positioning
Penmark iron gate
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Penmark business cards
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Penmark website on desktop computer
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Penmark condos pole flags by
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penmark brochure spread with african american on white sofa and clock
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Penmark illustration of woman and man drinking wine







Adams Design
20 Park Plaza
Boston, MA 02116

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