Penmark

58 condominiums in Boston’s eclectic South End

The old and the new came together in Penmark. Built in 1863, this old school building now houses contemporary luxury condos, its historic past in contrast to its arty, do-your-own-thing SoWa neighborhood. By capitalizing on both, we not only created a vibrant brand image for these new residences but also defined a new neighborhood and lifestyle. The choice to use illustration pays homage to the artists and galleries of the South End.

Exterior of Penmark with lamppost
Penmark naming
Penmark positioning
Penmark iron gate
Identity
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Penmark business cards
Interactive
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Penmark website on desktop computer
Signage
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Penmark pole flags
Print
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penmark brochure spread with african american on white sofa and clock
Advertising
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Penmark illustration of woman and man drinking wine

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