58 condominiums in Boston’s eclectic South End
The old and the new came together in Penmark. Built in 1863, this old school building now houses contemporary luxury condos, its historic past in contrast to its arty, do-your-own-thing SoWa neighborhood. By capitalizing on both, we not only created a vibrant brand image for these new residences but also defined a new neighborhood and lifestyle. The choice to use illustration pays homage to the artists and galleries of the South End.