Spanning the centuries

Brand identity included naming the building and then creating an iconic logo. Because the building was constructed in the 1860’s as a school, we based the logo on mid 19th-century Victorian advertising fonts. We used red and orange as the primary palette and the jumping off point for the illustrations.

Penmark logo on black background by graphic design studio in Boston.
Penmark brochure spread
penmark color palette-red-orange-white
Penmark brand fonts
penmark red and yellow logo on white
penmark white logo on red
penmark for independent thinkers white type on yellow background
Penmark business cards







Adams Design
20 Park Plaza
Boston, MA 02116

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