The old and the new came together in Penmark. Built in 1863, this old school building now houses contemporary luxury condos, its historic past in contrast to its arty, do-your-own-thing SoWa neighborhood. By capitalizing on both, we not only created a vibrant brand image for these new residences but also defined a new neighborhood and lifestyle. The choice to use illustration pays homage to the artists and galleries of the South End.