Creating the extraordinary
These 118 extraordinary condominiums, the first on Fan Pier and developed by The Fallon Company, sold out before construction was completed
One of the first two buildings on Fan Pier and the flagship luxury residential property of the entire Seaport District, Twenty Two Liberty carried a heavy strategic load. We had to convince prospects that a world-class neighborhood would indeed emerge, create an exciting vision of life on a working harbor, and sell the then new concept of “seamless living.”
- Brand Strategy
- Tagline
- Identity
- Advertising
- Photography
- Art Direction
- Signage
- Sale Center Graphics
- Socia Media
- Website