Newbury Street

Positioning the street as Back Bay's most iconic retail venue that hosts such eclectic stores as Valentino and Cartier to Ben and Jerry's and Newbury Comics.

Newbury Street is one of Boston’s —and America’s — most distinctive retail and dining venues. We worked with the Back Bay Association, Jamestown and Urban Meritage to create a visual identity and interactive website that speaks to the eclectic nature of its shops, art galleries and restaurants, its distinctive streetscape as well as an exciting, contemporary experience in a unique historic setting.

Newbury Street storefront
Newbury Street positioning
Newbury Street black and white streetscape
Identity
View Project
Newbury Street pole flags
Interactive
View Project
Newbury Street mobile website