Newbury Street
Positioning the street as Back Bay's most iconic retail venue that hosts such eclectic stores as Valentino and Cartier to Ben and Jerry's and Newbury Comics.
We worked with the Back Bay Association, Jamestown and Urban Meritage to create a visual identity and interactive website that speaks to the eclectic nature of its shops, art galleries and restaurants, its distinctive streetscape as well as an exciting, contemporary experience in a unique historic setting.
- Brand Strategy
- Identity
- Interactive
Intriguing. Stimulating. Appealing. Welcoming. These are all words to describe Newbury Street, whether one is a first-time tourist or a neighborhood regular. We created a visually exciting identity that reflects this unique street’s personality. It also reflects the cross streets that punctuate the line of colorful shops and restaurants.. The logo recreates that street grid, boasting bright colors against a neutral background with a hint of shadow forming the letter N.
The website uses a mix of color and eclectic graphics combined with clever copy and animated gifs to give the site an eclectic and fun feel, much like the street itself. It’s highly functional as well, providing information on all Newbury Street businesses and even allowing retailers to update their information easily for any special events or promotions.
