Think Penmark

The umbrella theme of the ad campaign was “For independent thinkers,” alluding to residents of the eclectic neighborhood and to the free-thinking lifestyle built around Penmark. The ads followed this up with a theme built around the color of the illustration, Think Red, or Think Blue.

Penmark Think Red magazine advertisement

We collaborated with award-winning illustrator Cathleen Toelke to create advertising that expressed the creativity and the quirkiness of the South End lifestyle.

Penmark Think Blue magazine advertisement

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