Spanning the centuries

Brand identity included naming the building and then creating an iconic logo. Because the building was constructed in the 1860’s as a school, we based the logo on mid 19th-century Victorian advertising fonts. We used red and orange as the primary palette and the jumping off point for the illustrations.

Penmark brochure spread
penmark color palette-red-orange-white
Penmark brand fonts
penmark red and yellow logo on white
penmark white logo on red
penmark for independent thinkers white type on yellow background
Penmark business cards

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