The Heritage On The Garden

A vibrant illustration-driven identity for a flagship Back Bay landmark

The Heritage On The Garden is a prominent Back Bay address, home to world-class fashion houses, fine dining, high-end residences, and a façade facing Boston’s Public Garden. We developed an illustration-driven visual identity and campaign that capture the building’s luxury heritage, its seasonal creativity, and its purpose as a dynamic retail and residential destination.

Client
The Druker Company
Industry 
Luxury retail & residential / urban landmark branding
Services 
Brand Identity, Visual Language, Illustration, Direct Mail, Website Design, Advertising, Wayfinding
Adams Design, on of the premier ad agencies in Boston, developed the website for the heritage on the garden, seen here on an iphone standing up
Adams Design, on of the premier ad agencies in Boston, developed advertising for the heritage on the garden using this image of a black woman with orange cropped top

The Challenge

The project needed a brand that felt elevated enough for high-luxury retail, yet flexible enough to support a building housing residences, boutiques, dining, and evolving seasonal experiences.

The challenge was to translate the building’s mix of luxury and legacy into a system that could refresh annually, adapt across mediums, and reinforce the property’s identity in one of Boston’s most competitive commercial zones.

Illustration-based visuals for Heritage On The Garden campaign, Back Bay retail & residence identity

The Solution

We created a lively visual system built around custom illustrations and a refined graphic language.

The campaign imagery—bold, seasonally updated and rich in color—anchors the brand with energy and sophistication. A consistent typographic framework and an online portal consolidate all retail tenants, restaurants and residences into a unified digital experience that extends the building’s identity into the web environment.

Custom illustration elements created for Heritage On The Garden visual identity system

Custom built illustration elements give the brand flexibility and character—ready for print, signage, digital and beyond.

The campaign introduced a fresh, sustainable creative approach made seasonal by changing clothing, window displays and views from the Public Garden across the street.

heritage on the garden bistro du midi
heritage on the garden woman with purse
As one of Boston's premier ad agencies, Adams Design created the advertising for the heritage on the garden using this image of two women wearing white
heritage on the garden hermes

A unified online portal that bridges the retail, residential and dining experiences of the landmark.

As one of Boston's premier ad agencies, we created the website for the heritage on the garden.

The Result

The identity gives The Heritage On The Garden a distinct presence that stands out in the Back Bay marketplace.

The illustration-led system and cohesive website reinforce the building’s luxury positioning, invite engagement from both visitors and residents, and create a scalable platform for ongoing seasonal campaigns and brand extensions.

EXPLORE MORE OF OUR WORK

Start a conversation

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

Let's Talk!