Its structure references architecture, planning, and adaptive reuse, while the bright color system brings warmth and dynamism to a category often dominated by neutral palettes.
Bank Gothic typography complements the logo’s geometric precision, creating a crisp, modern tone across all communications. A flexible collateral system allowed each property to use the brand in its own way, while maintaining a consistent overarching style.
A refreshed website completed the system, organizing Hileman’s portfolio with clarity and impact, making their breadth of work easily accessible to investors, tenants, and partners.
