Makor Capital & Makor Management

A multi-entity brand system built from one flexible, upward-moving mark

Makor Capital and Makor Management needed a unified brand system that could express a shared vision while clearly distinguishing their roles—investment leadership at the corporate level and property operations at the management level. The challenge was to create a single, recognizable mark that could flex across multiple divisions and future properties while maintaining a strong sense of upward momentum, clarity, and confidence.

Client
Makor Capital / Makor Management
Industry
Real Estate Investment & Property Management
Scope of Work
Brand Strategy, Brand Identity, Signage, Property Website

makor capital box and binder

The Challenge

Create a scalable identity architecture for two related but distinct real estate entities.

Each would require its own tone, color, and positioning—using a shared logo and typographic system. The brand needed to feel authoritative and investment-driven at the corporate level, while signaling growth, reliability, and day-to-day stewardship at the management level. The system also needed to extend seamlessly to property-level identities.

The Solution

We created a unified mark that conveys upward momentum, strategic focus, and disciplined growth—the shared DNA of both companies.

This single geometric form anchors the entire brand system while flexing to differentiate each division.

For Makor Capital, a deep navy field and vivid yellow accent express leadership, momentum, and high-level investment thinking.
For Makor Management, a black background and emerald-green stroke communicate operational strength, stability, and long-term stewardship.

The system extends to property-level identities, each adopting the core mark and typography while using custom palettes that reflect the personality of each building.

The result is a clean, scalable architecture that unites the companies under one strong visual language while giving every division—and every property—its own distinct voice.

We developed a comprehensive style guide for the Makor system.

Each property applies the same upward Makor mark, with color variations and naming distinguishing one community from the next. The result is a cohesive system that unifies the portfolio without sacrificing the character of each individual property.

The Results

The Makor brand system delivers immediate clarity across corporate, management, and property levels.

A single mark unites the organization, while controlled color variations differentiate each tier with precision. The result is a cohesive, highly scalable identity that supports growth, strengthens recognition, and simplifies the development of future property brands.

Learn more about we develop brand identity systems.

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