Positioning these 36 exclusive condominiums as the finest, most exclusive residences in the city along with the prestige of the Mandarin Oriental Hotel.
For this project, thinking out of the box meant putting the project in a box. There was a need to make an exclusive clientele feel that this was an equally exclusive opportunity. Because client meetings would be held in the architect’s office and large, custom plans printed there, we recommended an unusual carrying case that represented how different this opportunity was.
Brand Strategy
Print
Signage
As part of our scope of work, we worked with the Peabody Essex Museum in choosing a fan that would become the “Boston fan” for the Mandarin Oriental Hotel.
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A custom pattern was developed that could be used on all marketing elements as an embossed pattern on the box and brochure and as printed divider pages.