We used black-and-white photography paired with a muscular tagline (Haute Urban) to communicate both the industrial chic environment of the Bulfinch Triangle and the sophisticated, amenity-rich experience One Canal promised.
Brand Strategy
Tagline
Advertising
Signage
Print
Art Direction
Photography
Bob Packert, acclaimed fashion photographer and visual artist, collaborated with us to create these elegant black and white images that focus on the incredible views from the roof top pool.