Partnering with Trinity Financial and Aimco, we developed a unique ad campaign and print materials to showcase the extraordinary rooftop pool overlooking downtown Boston. It was the fastest lease-up to date in Aimco history.
Brand Strategy
Advertising
Print
Signage
Photography
Art Direction
HAUTE URBAN
“Haute Urban” served as a graphic centerpiece, reflecting the project’s downtown sophistication and target audience.
A bright palette contrasted with black-and-white urban photography to create a bold visual identity.
We collaborated with fashion photographer Bob Packert to capture elegant black-and-white images showcasing the rooftop pool’s stunning views.
Each image framed the rooftop pool against the city skyline, emphasizing its striking urban proximity.
