One Canal

279 luxurious apartments in the center of downtown Boston

One Canal entered a highly competitive downtown Boston luxury rental market. Our strategy was to appeal to affluent Millennials and GenXers by focusing specifically on differentiators no one else could claim at the time: a magnificent rooftop pool and amenity center, amazing 360º views and two floors of luxe penthouse apartments. It was the fastest lease-out in Aimco’s history.

One Canal women on pool floats
FPO positioning
One Canal cityscape
Advertising
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One Canal Haute Urban magaizine ad
Signage
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One Canal Haute Urban subway ad

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