One Canal

Positioning these 279 luxurious apartments in the center of downtown Boston as having the best rooftop pool with the best city views.

One Canal entered a highly competitive downtown Boston luxury rental market. Our strategy was to appeal to affluent Millennials and GenXers by focusing specifically on differentiators no one else could claim at the time: a magnificent rooftop pool and amenity center, amazing 360º views and two floors of luxe penthouse apartments. It was the fastest lease-out in Aimco’s history.

One Canal women on pool floats
FPO positioning
One Canal cityscape
View Project
One Canal Haute Urban magaizine ad
View Project
One Canal Haute Urban subway ad

Let's Talk!